There are a thousand ways to buy weed in New York City, but the Green Angels devised a novel strategy for standing out: They hired models to be their dealers. In the eight years since the group was founded—by a blonde, blue-eyed Mormon ex-model—they’ve never been busted, and the business has grown into a multimillion-dollar operation. Suketu Mehta spent months embedded with them at their headquarters and out on their delivery routes to see where this great experiment in American entrepreneurship might lead.
A friend tells me about the Green Angels, a collective of about 30 models turned high-end-weed dealers, and he introduces me to the group’s leader, Honey. The first time we speak, in the spring of 2015, she comes to my house in Greenwich Village and we talk for six hours.
She is 27 and several months pregnant. Her belly is showing, a little, under her black top and over her black patterned stockings. But her face is still as fresh as hay, sunlight, the idea the rest of the world has about the American West, where she was born—she’s an excommunicated Mormon from the Rocky Mountains. Honey is not her real name; it’s a pseudonym she chose for this article. She is over six feet tall, blonde, and blue-eyed. Patrick Demarchelier took photos of her when she was a teenager. She still does some modeling. Now that she’s pregnant, I tell her, she should do maternity modeling.
“Why would I do that when I can make $6,000 a day just watching TV?” she asks.
Honey started the business in 2009. When she began dealing, she would get an ounce from a guy in Union Square, then take it to her apartment and divide it into smaller quantities for sale. She bought a vacuum sealer from Bed Bath & Beyond to make the little bags her product came in airtight. She tells me that part of her research was watching CNN specials on the drug war to find out how dealers got busted.
Today her total expenses average more than $300,000 a month for the product, plus around $30,000 for cabs, cell phones, rent for various safe houses, and other administrative costs. She makes a profit of $27,000 a week. “I like seeing a pile of cash in my living room,” she says.
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